Around 38% of those who are currently single and looking reported using dating websites or apps to meet potential mates.
While adults of all ages can be found on dating sites, it's the millennial generation that tends to dominate the virtual singles scene.
One in every ten American adults has used an online dating site or a mobile dating app.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Throughout human history, people have sought assistance from others in meeting romantic partners – and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps.
The convenience of online dating has exploded its popularity in recent years.
Sites like Ok Cupid and e Harmony make it possible to meet that special someone without ever having to leave your couch, while Tinder and similar apps let you browse for nearby singles right from your smartphone. have used an online dating service or dating app at some point.
The online dating scene has changed dramatically over the last couple of decades, and more Americans than ever are looking for their perfect match on the web.
Looking for your future partner online is no longer thought of as something reserved for only the socially awkward or desperate.