An initial study analyzing two small-scale field experiments argued that describing someone as a voter (noun) instead of one who votes (verb) increases turnout rates 11 to 14 points because the noun activates a person's social identity as a voter.
A leading example is whether subtle linguistic cues embedded in voter mobilization messages dramatically increase turnout.
Our results suggest that a) unethical behavior is more contagious, and b) social identification with one’s peers and not the (un)ethicality of observed behavior is the main driver of behavioral contagion.
Our findings are particularly important from a policy perspective both in order to foster pro-social and mitigate deviant behavior. A Theory of Social Custom, of Which Unemployment May Be One Consequence.
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Second, we study whether contagion of ethical behavior differs from contagion of unethical behavior. A subsequent study analyzing a large-scale field experiment challenged this claim and found no effect.But questions about the initial claim's domain of applicability persist.Since 2005, an Alabama family's worst nightmare has left the world wondering, "What happened to Natalee Holloway?" Natalee was 18 years old when she graduated from Mountain Brook High School in Birmingham, Alabama.